The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
Tiffany Rolfe: "Ben has proven to be a skilled practitioner and inspiring leader, always designing to create impact for our clients and...
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
The merger was first announced in March, along with whiteGREY CEO Lee Simpson's departure.
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
Athena is a new sports nutrition range specifically made for women.
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work,...
"If I was to have done something like this with one of the big global networks – and that was certainly an...
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
"Marketing is a fine art and gamers are one of the most savvy consumers out there, so brands must ensure they understand...
Russell: "We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people."
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
"I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."
