Retail media business Cartology has appointed Robbie Lawson from Google and Sam Way from Coca-Cola into newly established senior leadership roles as part of a revised sales structure.
Robbie Lawson will serve as General Manager, Commercial and Strategic Solutions, Everyday Needs, while Sam Way will take on the equivalent role across the Food category. Both will report directly to Tony Prentice, Chief Commercial Officer, Cartology.
The appointments are part of Cartology’s updated sales operating model, which consolidates sales and support under four verticals: Food, Everyday Needs, Agency, and New Zealand. The restructure is designed to enhance client focus and drive greater value creation across Cartology’s trans-Tasman operations.
Lawson joins from Google, where he led digital transformation initiatives with a focus on customer engagement and marketing strategy. He has prior FMCG experience at L’Oréal UK, Mars Food Australia, and Unilever.
Way arrives with over 20 years of FMCG leadership experience. Most recently, he was Vice President of Digital Acceleration at Coca-Cola, where he oversaw digital commerce, AI strategy, and digital capability building. His earlier roles include leadership positions at Nestlé.
Tony Prentice said: “Our sales setup reflects our strategic vision and meets our clients’ needs to partner even more effectively across our trans-Tasman business. I’m incredibly pleased to bring the skills and capabilities of Robbie and Sam into Cartology, aligning to our ambitious growth plans and opportunities in the Food and Everyday Needs categories.”
Commenting on his new role, Lawson said: “The opportunity to help brands forge more meaningful end-to-end connections with shoppers and shape the next era of the sector is what drew me to this role.”
Way added: “Digital is now fundamental to consumer behaviour and Retail Media has a huge role to play in helping brands bridge their digital and physical strategies.”
The appointments are effective immediately and follow the recent hire of Hannah Siddiqui as Head of Intelligence and Effectiveness.