Adobe has named Capgemini and Anchora as top partners in Australia and New Zealand, recognising their roles in shaping digital transformation and customer experience using Adobe’s technology.
Presented at Adobe Summit Sydney on the 1st of July, the 2025 ANZ Partner Awards celebrated innovation, collaboration, and customer impact across six categories.
The ANZ Partner Awards serve as a barometer for how businesses in the region are investing in digital tools to meet rising customer expectations.
“Our partners play a vital role in helping customers unlock the full potential of Adobe Experience Cloud solutions,” said Randall Wood, Head of Partner Organisation, Adobe Australia and New Zealand. “This year’s winners exemplify the spirit of innovation, collaboration, and impact we strive for in our ecosystem.”
Capgemini named ANZ Partner of the Year
Global consulting firm Capgemini was awarded ANZ Partner of the Year, a recognition of its alignment with Adobe’s strategy, close collaboration with sales teams, and ongoing commitment to co-marketing and enablement.
According to Adobe, Capgemini’s investment in its Adobe practice has translated into strong outcomes for clients across sectors, helping deliver market-leading results through scalable and creative solutions.
Anchora recognised for rising influence
Melbourne-based digital consultancy Anchora was named Emerging Partner of the Year, cementing its growing reputation in the Adobe partner network.
Over the past two years, Anchora has adopted a solution-led sales approach to win and retain major clients. It was previously named Strategic Partner of the Year in FY24, and the company’s upward trajectory has continued into FY25.
Specialist category winners acknowledged
In addition to the two headline awards, Adobe also recognised excellence across four specialist areas:
• Content Partner of the Year: Deloitte Digital was acknowledged for its creative execution and strategic use of Adobe Experience Cloud to shape compelling content experiences.
• Data Partner of the Year: I Am Helium took out the award for its ability to leverage data to drive customer-centric solutions and business insights.
• Journeys Partner of the Year: Craft CXM earned the title for delivering personalised and seamless customer journeys.
• Commerce Partner of the Year: Aligent was recognised for its work in digital commerce, specifically its capability to deliver impactful e-commerce experiences.
Celebrating collaboration and capability in the CX space
The awards reflect Adobe’s broader push to champion Customer Experience Orchestration (CXO), an evolving blend of marketing, data, creativity and artificial intelligence. The company credits its partner ecosystem for helping to bring this vision to life.
“This year’s winners demonstrate the depth of capability and customer-first mindset that define Adobe’s solution partners,” said Wood.