This year, CopyCon is tackling everything from client management and content marketing, to multicultural copywriting, health copywriting, SEO, personal branding and conquering imposter syndrome.
The event held at The Kirribilli Club in Sydney will also feature an exclusive Mastermind day on Friday 14 October, with the opportunity for attendees to workshop with seven top experts on topics including scaling-up, prices and packaging, websites and SEO, and effective time management.
Founder of CopyCon and The Clever Copywriting School, Kate Toon, says the event is shaping up to be the best it’s ever been in 2022, after having to be put on hold for the past three years:
“After the Zoom fatigue and working from home doldrums of 2021, the copywriting community has been crying out for opportunities to connect with real people, in real life, again. The line-up of speakers, amazing topics and money-can’t-buy collaborations that come out of CopyCon mean we have people travelling from all over Australia to attend,” says Toon.
People come to CopyCon to learn about the latest trends in content marketing, brush-up on their writing skills, grow their business smarts, build their brand, and tap into their productivity and creativity, while also creating connections and collaborations.
CopyCon 2022 presenter, storyteller Jonathan Crossfield, said he’s looking forward to presenting to such a creative and engaged audience:
“While any form of professional writing requires discipline, copywriting is more disciplined than most. Too often, the effortlessness of reading great copy conceals the effort of writing it. That’s why I’m eager to spend a couple of days in a room full of fellow word-nerds, character-cutters and paragraph-pedants who, like me, know how much skill, research and sheer graft can go into crafting a few ‘simple’ words.”
Kate Merryweather from Dot Com Words will be presenting on ‘Every cent I’ve ever earned’, a topic she hopes will empower other copywriters when it comes to their own finances:
“Sharing my income history so openly has me a little nervous, I admit. But I am hopeful that this radical transparency will help emerging and established copywriters see how I’ve managed to juggle earning an income while working part-time and parenting three kids. Taking things very slowly has been the secret of my success, so I can’t wait to share my story.”
On CopyCon’s popularity, with sell-out events in 2017, 2018 and 2019, Kate Toon says:
“Marketing and copywriting can be a lonely pursuit. Especially for freelancers and small business owners who are doing the do, day in, day out. Most copywriters and content marketers are creative beasts at heart, and they’re looking for tips on building their business smarts and making the most of their copywriting journey.
“And for those working in-house or as part of wider creative teams, the opportunity to connect with other creatives and writers, while also polishing their skills and growing their little black book of contacts is just too good to resist.”
See more about the event here.