BRING, a creative agency part of Universal Music Group, has brought The Living End to the stage for a live gig to celebrate to launch of the new Four’N Twenty Loaded! Rolls.
The agency develops and markets the planet’s most influential artists and offers brands unique ways to connect to fans through Universal Music’s world-class talent, tools and capabilities.
BRING developed and executed the brand partnership strategy with Four’N Twenty to launch their Loaded! Rolls campaign.
The one-of-a-kind pop up cafe, named ‘Rock’N Rolls’ completely took over the iconic local cafe; Black Market Roasters in Marrickville on Thursday, transforming it into a weird and wonderful fusion of food and rock fun.
The multi-ARIA winning rock band played their biggest hits to a packed-out crowd who found pleasure in this ground-breaking combination. As The Living End belted out their biggest hits, fans were treated to a truly memorable morning break – serving hot Four’N Twenty Loaded! Rolls against a backdrop of band and brand playful nostalgia.
Using world-first patented technology, Australia’s No.1 and most loved pie brand – Four’N Twenty has officially introduced new innovative filled Loaded! Rolls, available in two mouth- watering flavours – Meat Lovers filled with BBQ sauce and Brekkie Roll offering the classic Aussie Brekkie taste of bacon and cheese with an egg sauce centre. The perfect snack to enjoy anytime, anywhere!
Anand Surujpal, general manager – Marketing & Innovation for Patties Foods, said: “We are thrilled to be partnering with The Living End to launch our brand new Four’N Twenty Loaded! Rolls into the market.
“Celebrating our heritage and bringing this Rock’N Roll campaign to life with a live music gig in the middle of Sydney is a moment that people will talk about for years to come,” Surujpal added.
Chris Cheney, lead singer of The Living End, said: “We’ve been a big fan of Four’N Twenty ever since we were kids, and love grabbing a sauso roll on the road when we’re on tour.
“We’re thrilled to be partnering with the brand to combine two of our favourite things – great Aussie rock with great Aussie food. Was it a little weird? Hell yeah. But we’re into it,” Cheney added.
The event comes after the Bring Artist & Brand Summit at Vivid earlier this month.
Artists, brand representatives, and media flocked to Sydney’s Overseas Passenger Terminal in Circular Quay for the 2022 Bring Artist & Brand Summit at Vivid.
Top image: The Living End