Pandora has launched a new charm collection in partnership with Peach PRC, working with BRING on a campaign tied to the release of the artist’s debut album Porcelain.
The Pandora Garden of Dreams collection includes a Peach PRC charm edit featuring custom engravings designed by the artist, timed to coincide with the album’s ARIA chart debut.
The campaign builds on Pandora’s recent music partnerships and was developed in collaboration with Peach PRC, extending across content, social and experiential activations.
Pandora ANZ Marketing Director Jess Donovan said, “Peach PRC brings a unique sense of creativity and whimsy to everything she does.
“Her world perfectly complements the spirit of the Pandora Garden of Dreams collection, and we’re excited to continue partnering with like-minded artists and creatives who embrace individuality and spark joy for their fanbases and beyond.”
Launch event
The collection was introduced at an album launch event in Sydney’s Botanical Gardens, attended by more than 400 fans who secured tickets through an artist-led promotion.
BRING General Manager of Creative James Griffiths said the partnership focused on aligning the campaign with the artist’s audience and aesthetic.
“It’s exciting to partner with a brand that genuinely recognises the importance of superfans and builds an ecosystem around them.
“By unlocking Peach’s distinctive aesthetic, we gave fans another opportunity to step into her new era. The launch event, a key moment in the release strategy, enabled Pandora to authentically align with Peach’s album rollout, bringing the new edit to life in the real world while fans experience the music for the first time.”
The collaboration aligns with the timing of Peach PRC’s album release.
Main image: Peach PRC x Pandora