Kaimera has welcomed Brett Camilleri as chief data officer to head up its data and analytics team.
Camilleri brings over 18 years of experience in marketing data and analytics and joins the independent media agency from GroupM, where he led the analytics team.
He will play a pivotal role in elevating the agency’s capabilities, ensuring that the agency remains a trusted partner for clients seeking innovative and results-driven media strategies.
Camilleri said he was looking forward to working closely with chief executive officer Nick Behr and chief digital officer Trent McMillan to leverage “the power of data and analytics, driving innovation, growth, and value for clients.”
“Data is the lifeblood of any business, and I am excited to help Kaimera harness its full potential and become a data-driven leader in the industry,” he added.
McMillan said Camilleri’s skills in data and analytics will empower the agency to deliver powerful solutions for clients that align with the agency’s core values of trust and transparency.
“At Kaimera we believe in simplifying media for our clients, achieved by bringing in senior professionals who are experts in their field. We are genuinely excited about the positive impact Brett will have on Kaimera’s growth and the continued success we bring to our clients,” McMillan added.
News of Brett Camilleri’s appointment at Kaimera comes after the agency was named the media partner for MLC, undertake its planning and buying services to reach consumer audiences.
Kaimera will work with MLC, part of the Insignia Financial Group, to deliver media strategy, planning and implementation.
Behr was enthusiastic about the partnership and called it a “milestone” in the independent agency’s journey. He added: “The shared vision and enthusiasm of our teams in Sydney and Melbourne are the driving force behind the innovative strategies we’re crafting for MLC’s next campaign.”
See also: Kaimera partners with MLC to deliver its media strategy and planning
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Top image: Brett Camilleri