Enero Group agencies, BMF and Orchard, have announced their appointments to the creative and digital account of Clear Skincare, following a competitive pitch process.
As the first appointment of the skin, cosmetic injecting, and laser hair removal clinic, the creative and digital agencies will oversee the development and launch of a new brand platform.
BMF and Orchard will also evolve Clear Skincare’s digital and customer experience.
Since 1999, Clear Skincare has led in Australasian skincare by making the most advanced clinical treatments and effective skincare accessible and affordable to millions of people. There are currently more than 95 Clear Skincare clinics across Australia and New Zealand.
Andrew McInerney, general manager of Clear Skincare, said: “As Clear Skincare embarks on the next step of its brand evolution, partnering with BMF and Orchard as one creative team will be a key part of our digital growth strategy and brand revitalisation.
“With complementary, yet specialised areas of expertise in the creative and digital space, we are excited to see the Orchard/BMF team build upon the connection from brand to CX across the entire customer journey,” McInerney added.
Richard Woods, general manager of BMF, said: “We are excited to be partnering with Clear Skincare in the next phase of their brand growth and can’t wait to get started on helping them to develop a Long Idea.
“Working as one-team with Orchard will make it easier to communicate through every touchpoint and showcase the power of a Long Idea in delivering business results,” he added.
Wai Kwok, CEO of Orchard, said: “Partnering with Clear Skincare gives us the opportunity to create value through meaningful connected experiences. And we’re excited to partner Clear Skincare and BMF to create genuine value and growth through a mix of digital platforms, content, and social outreach to further differentiate the brand.