“My mantra is that we want our creative thinking to have more impact, more often for our clients."
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
Kiah Nicholas, Emily Field, Lisa Down & Leila Cranswick named innovation leads/associate creative directors.
Steve McArdle told Mediaweek the agency will announce a new CCO over the next couple of months.
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
Takasaki's appointment comes after Eileen Cosgrove-Moloney joined BMF as joint-general manager alongside Richard Wood.
Cosgrove-Moloney returns from Tokyo, where she served as GM of Special.
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer...
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
The image generator turns people's prompts into original art made by local Tasmanians without using AI.
Brent Scrimshaw: “We’ve continued to win across the Group, and around the world"
BMF also took out Silver and Bronze for ALDI
"We're also incredibly fortunate to have more than our fair share of world-class talent already in the BMF building"
"We're incredibly excited to continue to build tennis participation and connect the brand with audiences"
