Bench Media has been appointed to manage the digital media strategy, planning and buying account for Jaycar Electronics Group and Road Tech Marine across Australia and New Zealand.
Dave Burns, Jaycar Electronics’s general manager marketing, said of the appointment: “The digital media landscape is in constant evolution, and we felt Bench Media with their expertise and willingness to be a partner (not just a supplier) made them the ideal choice for us. We’re confident Bench will deliver improved results from our digital media than what our internal resources will allow.”
Shai Luft, co-founder and COO at Bench, said: “Bench is all about Digital Disruption and Jaycar has a unique focus on electronic enthusiasts and digitally savvy customers so we couldn’t have asked for a more meaningful partnership.”
“The digital media landscape is evolving rapidly. We’ve invested heavily in expanding our media and data partnerships which offers a distinct advantage to brands such as Jaycar Electronics and Road Tech Marine who have niche audiences that are not that easy to find.
“We’re thrilled that the marketing team at Jaycar have chosen to partner with Bench, and we’re looking forward to working closely together to grow Jaycar further”, Luft added.
This win comes after the digital media and adtech specialist recently announced a major repositioning of its business as the digital disruption agency to reflect the enhanced capability of its offering.
Last week, Ori Gold, co-founder and CEO of the digital media agency said of the changes: “Our enhanced offer reflects the changing needs of our clients as they compete in an ever-evolving digital media landscape.
“When we founded Bench 11 years ago, we did it with a strong belief that digital disruption would accelerate with time and that we needed to help marketers keep ahead of the curve and take full advantage of new opportunities. This ambition is even more relevant today as we’ve seen a dramatic shift in the way that consumers connect with brands in the online world.
“This has increased the complexity of the market with clients having a multitude of digital channels and audience data options available. Our clients need a trusted partner that can help them navigate the complex world of digital media,” Gold said.
“We are excited to position ourselves as the Digital Disruption Agency that finds better ways to establish powerful connections between people and brands.
Top image: Shai Luft and David Burns