R/GA has launched a global AI Products team to help brands grow through AI-enabled products that deliver new experiences, capabilities, and value.
To lead this team, the creative innovation company has appointed Ben Cooper as Global Executive Director, AI Products.
Cooper has worked closely with senior brand leaders to shape strategies that help forward-thinking brands harness the full potential of new technology. He will report to Michael Titshall, in his role as Global Head of AI Products at R/GA.
R/GA has invested in building out a dedicated, multidisciplinary AI Products team, with deep expertise in AI consulting, design and development, and supported by the company’s new $50M Innovation Fund. Together, the brings experience from delivering over 100 AI products for leading tech companies, brands, and agencies.
Cooper and the new team builds on the AI capabilities already embedded across R/GA’s global network, collaborating with talent around the world to accelerate product innovation.
R/GA is applying AI to drive growth, as much as efficiency. The AI Products team aims to help clients navigating economic pressure and brand complexity, move smarter and use creativity to invent what’s next.
The team will deliver bespoke products, tools, blueprints, and accelerators tailored to each client’s needs, enabling smarter, more personal, and more relevant interactions that were previously impossible.
Cooper said: “At R/GA, we’re not building off-the-shelf AI tools. We’re engineering purpose-built accelerants to unlock new creative and commercial possibilities. This isn’t about doing the same things faster – it’s about evolving what’s possible and creating products that change how brands think, move and grow. That’s the opportunity – and that’s the kind of work I’ve come here to lead.”
Titshall said: “Our AI Products team will enable creativity previously not possible, opening up new growth opportunities for our clients. Ben is the perfect leader for this — a rare combination of consultant and inventor, who brings clarity to complexity and inspires innovation.”
Ben Cooper: ‘This isn’t about doing the same things faster – it’s about evolving what’s possible and creating products that change how brands think, move and grow.’
Cooper is known for ‘Clever Buoy’ (Optus), the world’s first shark detection system, which won seven Cannes Lions and a D&AD White Pencil, and ‘NRMA Fireblanket ’ named The Australian Financial Review’s ‘Most Innovative Product’ for bushfire detection.
He founded Brainstrust, where he worked with C-suite leaders on AI strategies for brands including D&AD, Studio Space, Revolver, and Uber. His career includes roles at M&C Saatchi’s Tricky Jigsaw, The Monkeys, and collaborations with BWS, Google, and Woolworths.
Cooper also led The D&AD AI & Creativity Report 2025, a landmark global study examining how artificial intelligence is reshaping the creative industry.
R/GA’s AI Products team builds on the success of its AI Search Optimization Platform (AISOP), a proprietary platform offering real-time search health checks and visibility across AI-driven search experiences — the first in a series of products under the new team. Other focus areas include predictive personalisation, generative interfaces, and brand design tools built for the intelligence age.
Top image: Ben Cooper