Carat has been successful in extending it media agency partnership with barbeque and outdoor retailer Barbeques Galore for an additional three years.
The dentsu agency first partnered with Barbeques Galore in 2015 and will continue to be responsible for media planning, buying and strategy for the retailer as it focuses on broadening its consumer base to drive growth.
Danny Bass, media, dentsu CEO, said: “Barbeques Galore is a market-leading brand, and as the weather warms up, Australians will be looking to fire up their barbeques and spend time with family and friends. We are thrilled to be able to continue to help propel Barbeques Galore forward, growing their relationship with existing and new Barbeque Legends.”
Mike Ainsworth, general manager of marketing & consumer, Barbeques Galore, said: “Carat has been an exceptional partner, redefining excellence in the media landscape. Their team’s dedication understanding of our vision, coupled with the formidable powerhouse of dentsu specialists, empowers us to stride confidently into the future of our growth journey.”
In 2022, Carat supported the brand’s biggest Black Friday sale on record as well as the biggest December on record, alongside double-digit website growth.
This win for Carat comes after Carat South Australia secured the South Australian Tourism Commission domestic account for 2023-24, announced last week.
Read more: Carat SA secures South Australian Tourism Commission
The agency will be responsible for media planning, buying and strategy for the tourism commission, which has a commitment to growing the state’s visitor economy to $12.8 billion by 2030.
The appointment follows the announcement of the Adelaide-based agency’s retention of its position on the SA government’s master media panel.
Adele Gibb, Carat SA managing director, said: “Here at Carat we are so proud of the wonderful state we live in, and we are so pleased to be able to play a crucial role in elevating South Australia’s tourism regions to help the Commission hit its 2030 commitment.
“The South Australian Tourism Commission is one of the most exciting accounts in Adelaide, and we privileged to work alongside their amazing team to highlight what our state has to offer.”