Avid Collective has launched a new brand platform as ‘Australia’s home of native content’ after tripling the size of its publisher network of the country’s best native content offerings to more than 140 digital publishers.
Avid’s network now reaches the majority of the Australian population across publishers, including Pedestrian Group, Urban List, Daily Mail Australia, Junkee and Punkee, Forbes Australia, The Guardian, frankie, Buzzfeed Australia, and We Are Explorers.
This repositioning represents a significant milestone for Avid as the media and technology business continues its growth trajectory.
Avid works with more than 100 brands in Australia, including eBay Australia, Cashrewards, Destination Gold Coast and Jack Daniels, among many more brands across a range of industries also including QSR, retail, finance, B2B, FMCG, and automotive.
Luke Spano, managing director at Avid Collective, said of the new positioning: “We believe native content will be the world’s largest advertising channel because it is the only advertising channel that audiences consistently choose to consume.
“This makes it the only channel that truly adds value to both advertisers and audiences. At Avid, we are on a mission to unlock the true potential of native content by building its global home, starting in Australia.”
The brand refresh has come as a result of Avid focusing on its offering of making high-quality native content easier for brands and publishers through greater access, impact and scale.
Avid’s network of 140+ digital publishers is accessible through its industry leading end-to-end platform, which includes a targeting and amplification engine to maximise engagement with the right audiences.
Avid’s expertise in native content has resulted in the creation of its proprietary campaign solutions, which cater to any marketing objective. Brands can leverage Avid’s expertise to engage audiences at scale with highly engaging content from a range of trusted voices.
The refreshed brand now features a modern, vibrant design that reflects the company’s dynamic and innovative approach to native content.