Plus: Why publishing is no longer just "press and print"
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to...
"The anti-syphoning list will be fundamentally undermined if it does not apply to digital rights."
Arthur Sadoun: "In a very challenging macroeconomic context, and after 6 years of transformation, Publicis definitely extracted itself from the pack in...
X paying celebrities for shows, Google, Kyle and Jackie O, Super Bowl ads
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
"We’re beholden to delivering results on all counts.”
The move comes as the company launches its first masthead, The Politics
The exclusive investigation will air on Thursday 8 February at 8.30pm AEDT.
Elsa Beaumont: "The thing we didn’t quite expect is the impact of being in-house."
The meal plans can save consumers up to 25 per cent on dinner
The acquisition furthers The Mars Agency's global expansion, which started with the opening of a London office in 2010.
The consultancy was selected based on a full-funnel digital strategy geared towards delivering a substantial performance uplift.
"The more we all speak the same language, the more positive impact can be created for businesses."
