Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
"They just need to be spoken to the right way and enticed into spending in various ways.”
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
According to Pollinate research, most Australians found their bank lacked a human touch.
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland...
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
Simon Joyce: "She has left an indelible mark on the team."
"There is not one silver bullet when looking to reduce carbon emissions."
While Enshaw did not disclose his next move, it is understood he will be moving to a creative agency.
