"The angle that's often missed is that this isn't a responsibility of just the industry."
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
Adam Wise: “There's a lot of emotion built into the campaign."
“We're hoping to build that strong emotional connection with the brand again.”
The move is a result of community expectations of brands and government expectations that things need to change.
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
“In the Western Suburbs, students aren’t really into advertising.”
"There will certainly be another chapter."
"People now understand that tequila can be a drink for more elevated moments."
"You do some things, you stop some things... That’s just the way it is."
Ashley Hughes: “It had lost its way”
"The only thing that prevents sexual harassment and bullying is a company culture."
“A very mixed familiar, sweet, but not very brave or interesting Christmas campaign season”
“AI can be a force for good”