Band-Aid tops Australian Reader’s Digest annual list of Most Trusted Brands in 2018. The results come from the Trusted Brands survey, which is conducted by Catalyst. Each year the results appear exclusively in the Australian Reader’s Digest. More than 2,400 Australians took part in the poll.
Vegemite returned as the Most Iconic Australian brand. Meanwhile, Coles is the Most Trusted Supermarket, Bunnings is the Most Trusted Retailer and Guide Dogs Australia continues to be the Most Trusted Charity.
“As we’ve seen so clearly this year, trust can be hard earned and easily lost, and it can definitely be the difference between success and failure,” said Australian Reader’s Digest group editor Louise Waterson.
“It is built on quality, consistency, honesty and delivering on your promise. Trust matters, and congratulations to those who have managed to earn it. They enjoy a hard-fought competitive advantage in this day and age.
“This is our 19th annual Reader’s Digest Trusted Brands survey, and the importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year.”
The top 15 – across all trusted brands categories
2: Dettol (First Aid)
3: Colgate (Toothpaste)
12: Aerogard (Body Insect Repellent:
15: Cancer Council (Sunscreen)