Nike Training has announced The Yard Gym as its first official global gym partner.
The partnership will see Nike Training and The Yard Gym team up to create training experiences, activations and community moments designed to inspire more people to train with purpose and consistency.
TYG was founded in Australia in 2020 by husband-and-wife duo Daniel and Tiarne Bova.
What formed as a vision to create a space where people of all ages and fitness levels could train as athletes has unfolded into a global movement built around premium, community-led training.
A global training partnership
TYG is known for its structured approach to strength and endurance workouts, designed to support people at every stage of their fitness journey.
Chloe Speed, VP/GM, Nike Training, said the partnership brings together Nike’s performance expertise and TYG’s approach to community and programming.
“By combining Nike’s expertise in performance innovation with TYG’s industry leading approach to community and programming, we’ll help more athletes push the limits of what’s possible and raise the bar of training globally.”
Nike Training will become the exclusive provider of footwear, apparel and accessories for all TYG trainers and team members. The products have been selected to meet the functional and performance needs of TYG’s coaches and instructors.
Training with purpose
Nike products and branding will be incorporated into existing and future TYG gyms as part of the partnership.
Daniel Bova, Co-Founder and CEO of The Yard Gym, said the two brands share a focus on consistency and progress.
“It’s about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym.”
The partnership will see Nike Training and TYG work together on new training experiences and community activations, with a shared focus on innovation, progress and helping athletes train on their own terms.
Main Image: Nike Training X TYG