New research from Audible Australia suggests we’re increasingly choosing audiobooks over adrenaline-fuelled playlists to power through our mornings and workouts.
The findings reveal digital audio is fast becoming part of the nation’s daily ritual, with 32% of Australians saying listening to audio is essential or very important in setting the tone for their day.
Almost half (47%) use audio in the morning to improve their mood or mindset, while 26% say it helps soothe nerves ahead of a stressful day, and 25% feel more mentally prepared after listening.
Audio is no longer just background noise. Forty-one per cent say it enhances getting ready for the day, while 39% say it improves their morning exercise routine.
From mindset to movement
The research signals a shift in how Australians approach fitness. More than half of Australians listen to podcasts while exercising (57%), and 34% choose audiobooks.
Among runners who listen to audiobooks:
• 47% say time passes faster
• 36% say they stay more motivated
• 36% report improved focus
• 35% say runs feel easier
• 24% say it helps them stay consistent
The behavioural impact is tangible. Of those who listen to audiobooks while exercising, 35% exercise for longer, 25% work out more often, and 16% shift their workout time to fit in more listening.
Half report a better mood during workouts, 42% experience reduced stress, and 29% say they reach a deeper flow state.
Australian athlete and author Turia Pitt, author of Selfish.
Audio as a daily performance tool
Australian athlete and author Turia Pitt, author of Selfish, said audio plays a powerful role in shaping her mornings.
“As a mum, a runner and someone who’s learned a lot about resilience, I know how powerful it is to start with something that lifts you up. That’s why I love the idea of using audio – it helps you get out the door, stay motivated and actually enjoy the hard bits.
“Even on the days when you feel flat, a great story or a motivating voice can shift your whole mindset. If more Aussies can find that spark through Audible and a morning routine that works for them, then that’s epic,” she said.
Polly Blenkinship, Global Head of Brand Media, Audible, said the data reflects a broader shift in how listeners engage with the platform.
“Australians love getting a head start on the day, whether that’s going for a run, taking a walk or turning a commute into a mindful moment. We’re seeing more and more people bringing Audible along for these moments with audiobooks giving listeners motivation, calm, or a little inspiration without competing for attention. Wellness is becoming such a big part of how and why our listeners engage with Audible.”
Polly Blenkinship, Global Head of Brand Media, Audible.
Community drives discovery
Community influence also plays a role. Sixty-seven per cent of Australians say they are more likely to try a new audiobook or podcast if someone in their fitness circle recommends it. Seventy-seven per cent say they would listen to audiobooks while working out if told it could help improve their personal best.
To tap into the momentum, Audible is launching its second consecutive Move with Audible Challenge on Strava. From 8 February to 31 March 2026, participants are invited to complete six hours and five minutes of activity – the average length of an audiobook – to unlock a two-month extended free trial of Audible Premium Plus and a two-month Strava subscription trial.
The challenge spans walking, running, cycling, yoga and strength training, reinforcing Audible’s positioning of audio as a companion to movement rather than a distraction from it.