ARN’s Perth Gold 96FM network station is celebrating its 40th birthday with a new ad campaign.
Drawing on the station’s 40 year history as the home of “real music”, the creative campaign shows the pleasure that music can bring the audience. A great song can transport you back to good fun times, full of wonderful memories.
96FM’s managing director Gary Roberts said, “Real music has always been the core of who we are at 96FM. We have a rich 40-year history of real music in Perth and this new TVC embodies that and the good times we deliver to our listeners.”
ARN’s marketing director Donna Gordon said, “The iconic track accompanying the new TVC complements everything that is at the heart 96FM. The collaborative process with our agencies worked exceptionally well and this final result is an exciting new creative direction for the 96FM brand.”
The launch of this campaign is part of ARN’s marketing rollout across Perth with activity across TV, BVOD, large format, digital and social and street posters for 96FM.