Are Media has appointed digital and advertising technology leader Shannon Fitzpatrick as Head of Data, AdTech & Commercial Operations.
Effective immediately, Fitzpatrick will oversee Are Media’s digital advertising ecosystem, first-party data strategy and commercial operating model, leveraging the company’s owned and partner network, including People Inc.
Together, the network reaches more than 10 million Australian consumers each month.
Fitzpatrick’s past experiences
The appointment is part of Are Media’s broader shift towards a more integrated, omnichannel commercial model aimed at connecting high-intent audiences with brands in privacy-first ways.
Fitzpatrick brings more than 20 years’ experience across digital media, marketplaces and AdTech, with senior roles at eBay Classifieds, Domain, News Corp and Fairfax. His background spans commercial strategy, product, data, AdTech and operations.
Prior to joining Are Media, he founded FMA Consulting, focusing on media growth, privacy-first advertising and responsible AI governance.
He has also contributed to industry initiatives through the Independent Media Agencies of Australia, most recently supporting the development of Privacy, Data Governance and Responsible AI principles for the Australian media sector.
Anna Quinn comments on Fitzpatrick’s appointment
Anna Quinn. Image: Are Media
Are Media Sales Director Anna Quinn said the appointment reflects continued investment in data and advertising technology.
“Shannon brings a rare combination of deep AdTech expertise, commercial leadership and experience in governance.
“His experience will play a critical role in strengthening our data capabilities, streamlining our commercial operations and unlocking new growth opportunities for our partners that are measurable and differentiated when it comes to connecting with Australian women at scale,” Quinn said.
Fitzpatrick says there’s already “strong momentum”
Fitzpatrick said he is focused on building on the business’s existing momentum.
“I’m incredibly excited to be joining Are Media and working with such an experienced leadership team to accelerate our data-first strategy, alongside an omnichannel AdTech ecosystem that connects high-intent audiences with brands through the power of premium content,” he said.
“What excites me most is the strong momentum already underway across the business. The focus now is simplifying our offering, embedding strong governance and advancing privacy-centric, responsible data solutions that provide brands with more effective and measurable ways to connect with consumers.”
Top Image: Are Media