APN Outdoor’s XtrackTV trials Sky News

APN’s XtrackTV screen network has signed Sky News Australia as a content partner

APN Outdoor’s across platform, full motion and audio enabled screen network, XtrackTV, has signed Sky News Australia as a content partner.

APN Outdoor launched XtrackTV in Sydney and Melbourne in 2014, Brisbane was next to join the portfolio in early 2015 with Adelaide going live late last year. XtrackTV is heading toward a national footprint, with the Perth network to be added soon.

Sky News was a natural choice for APN Outdoor which has until now engaged Brand New Media to provide a variety of lifestyle content. The move toward more up to the minute news and current affairs, echoes the focus on immediacy and reactivity that APN Outdoor channels across its suite of digital products, including the Elite Screen network.

Richard Herring, CEO, APN Outdoor, said: “There are few news providers as well respected as Sky News and we are looking forward to a mutually rewarding relationship. Our audiences demand up-to-the-moment content that is specific to their cities and the time of day and Sky News’ expertise in this area allows us to truly deliver what the market wants.”

The content partnership is currently being trialled across the network, with a view for a more permanent relationship. The content includes current news, sport and weather updates specific to each state and is dayparted accordingly.

Angelos Frangopoulos, CEO of Australian News Channel, said: “As Australia’s unrivalled 24-hour news service provider we are constantly looking for innovative ways to deliver our live breaking news coverage to a premium audience. The partnership with APN Outdoor allows us the opportunity to speak to a vast and growing national audience and we look forward to keeping them up to date as they’re on the move throughout the working week.”

There is no move yet to show the weekly Sky News Business Mediaweek program on XtrackTV, but the program does return to the national business channel for 2016 on Thursday March 3 at 2.30pm.

More on the out-of-home sector in the new Mediaweek magazine published today. Updates from APN Outdoor, oOh!media and Adshel.

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