APN News & Media has announced details of a major rebrand of the company from APN News & Media to HT&E – Here, There & Everywhere.
HT&E CEO Ciaran Davis will be talking about the rebrand on Mediaweek TV at 2.30pm, Sky Business News (601)
The first stage of the rebrand was presented today at APN’s Annual General Meeting, with the official name change receiving the backing of shareholders.
HT&E reflects the company’s repositioned portfolio with leading, high quality metropolitan media assets across radio, outdoor and digital, and marks a more strategic and integrated collaboration across its businesses of Australian Radio Network (ARN), Adshel, Conversant Media, and Emotive.
The rebrand follows the significant transformation of the company, with the original name – Australian Provincial Newspapers – directly pointing to the company’s foundations in print. In the decades since its establishment, APN has transformed and diversified, with the sale of its remaining newspaper assets last year marking the final shift away from traditional publishing. The name APN was no longer reflective of the company, its brands, investments, and vision.
Of the company’s new name and proposition, CEO & Managing Director, Ciaran Davis, said: “HT&E represents our new direction, as we move from being a holder of media assets, to a tier-one media business, uniquely placed in the media market. It’s not simply a new name and logo, it encapsulates a better proposition for our audiences, advertisers and shareholders.
“This is the first time that a media company in Australia will bring together the critical “away from home” channels of radio, outdoor and digital – enabling advertisers to better engage, influence and drive audience behaviour as we connect and interact with them, wherever they are.