AMI Marketing Excellence Awards announced for 2023

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Bronwyn Powell: “The judges have been blown away by the innovation and creativity on display in the Australian marketing landscape.”

Australian Marketing Institute (AMI) is proud to announce their 2023 national winners.

The AMI Marketing Excellence Awards recognise 17 Campaign Categories and 11 Special Categories. 

For over 40 years, the The AMI Marketing Excellence Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

The 2023 winners were announced  at a gala dinner on the 12th of October at Fishburners in Sydney’s CBD. 

The winners are a showcase of talent from across the marketing industry and honour individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. 

AMI chief executive Bronwyn Powell said: “I congratulate the winners and all finalists in the AMI Marketing Excellence Awards.

“The quality of the award finalists and winners really are a reflection of the dynamic nature of the marketing industry.

“The judges have been blown away by the innovation and creativity on display in the Australian marketing landscape.”

The 2023 AMI Marketing Excellence Award Winners are:

Campaign Category

Acquisition Marketing 

Heritage Bank & Reprise, “Heritage Bank Digital Acquisition Refresh”

Brand Revitalisation

Guts Creative, “A place to belong”

Content Marketing

The University of Adelaide, “TikTok Content Creator Program”

Creativity in Brand, Product or Service Marketing

Tourism NT, “Summer Campaign”

Excellence in Customer Experience 

Wink & Childcare Saver, “Childcare Saver”

Data and Insight-Driven Marketing 

Litter Prevention Unit at NSW Environment Protection Authority & NSW Government & OMD Australia, “Don’t be a tosser”

Experiential Marketing 

Mastercard & Octagon, “The Mastercard Sonic Trophy”

PR Campaign of the Year

Norco Co-Operative Ltd & Red Havas Brisbane, “Sparking a national conversation on Farmer Mental Health.”

Loyalty and Retention

Synchro Marketing, “Mobil Rewards”

Not For Profit Marketing

Autism Spectrum Australia, “World Autism Understanding Day”

Product or Service to Launch or Relaunch

Port Adelaide Football Club, “Herstory in the Making – Port Adelaide AFLW”

Public Sector Marketing

NSW Government Brand and Communications Team, Department of Customer Service, “COVID-19 Winter Campaign – Little Things, Big Difference”

Purpose-Led Marketing

Norco Co-Operative Ltd & Red Havas, “Putting the spotlight on farmers’ mental health”

Small Budget Marketing

Surge Marketing, “Early Bird Campaign”

Social Media Marketing

South Australian Tourism Commission & Lily Hoffmann & Grace Flynn, “2022-2023 Video First Content Strategy”

Sponsorship Effectiveness

Great Southern Bank, “Great Southern Bank’s Sponsorship of Carlton Football Club – Build for the brand, designed for the fans.”

Ego Pharmaceuticals, “Aquim Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety and Establishing Market Leadership.”

Sustainability Marketing

Compass Studio, “LINE Hydrogen launch and campaign funding”

Special Category

Certified Practising Marketer of the Year

Sarah Spence, Founder and CEO at Content Rebels

Chief Marketing Officer of the Year

Megan Keleher, Chief Customer Officer at Great Southern Bank

Emerging Marketer of the Year

Jessica Green, Marketing Team Leader at AFLW and Port Adelaide Football Club

Future Leader of the Year

Shaja Foster-Ho, Client Success Director at Loyalty of Wink

Independent Agency of the Year

The Claire Bennet Agency

Large Agency of the Year

Thinkerbell

Marketing Team of the Year

South Australian Tourism Commission

Life Members

Narendra Prasad
Allan Godfrey

Sir Charles McGrath Awards

Sam Mostyn

Up to $1 Million Campaign of the Year

Autism Spectrum Australia, “World Autism Understanding Day”

Above $1 Million Campaign of the Year

Litter Prevention Unit at NSW Environment Protection Authority & NSW Government & OMD Australia, “Don’t be a tosser”

 

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