The AMAA Board has officially announced the departure of its CEO Josanne Ryan, and the appointment of Patrick Whitnall into the newly created role of managing director.
Over the past three years, the AMAA has worked alongside the industry, to build an industry body in the Australian Influencer Marketing Council (AiMCO). The appointment of a new MD is in recognition of the growth of the influencer marketing arena and the plans for the next phase of AiMCO.
Ryan will step down and leave the organisation in mid-November.
Josanne Ryan said: “It has been a privilege to lead the AMAA and to work with so many great people from within the industry spanning publishing, the agencies, and other industry bodies. Launching AiMCO with so many talented, innovative people from within the influencer marketing sector has been a true highlight and I look forward to seeing AiMCO thrive and evolve in the future.”
Jason Tonelli, chair of AMAA said: “For almost nine years, Josanne has led the AMAA with passion and integrity as a tireless advocate for our industry. Amongst her many achievements she leaves a substantial legacy with the establishment of a vibrant and valuable new industry body, AiMCO, along with its impressive Awards and new capability program, AiMCO Accreditation.
“The AMAA Board want to acknowledge and thank Josanne for her wonderful contribution to the advertising industry and for her dedication, professionalism, and leadership throughout. We wish her the very best for her future. endeavours.”
Speaking of the appointment of Patrick Whitnall, the Board said: “Patrick stood out as the right choice to take AiMCO forward to the next level. Patrick is an accomplished leader; one that brings talent, creative expertise, drive, passion and an exciting vision for the business.“
Whitnall said: “Having been part of the launch of AiMCO, creating the awards program, and serving as Co-Deputy Chair for a number of years, it is a great honour to be asked to take on the role of MD at AiMCO. Our awards this year are set to be the biggest yet, and the accreditation program is building and receiving amazing feedback from the attendee cohort and industry. I look forward to working with our members to deliver value to their businesses and to the industry.”
See Also: AiMCO launches Accreditation Program to elevate influencer marketing standards
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Top Image: Josanne Ryan and Patrick Whitnall