Allure Media has appointed Ali Krzyszton as partnerships director, heading up the Lifestyle division of the digital publisher.
“The decision to focus on long-term partners, as opposed to quick clicks, is very much a metric that we are focused on as business,” said Sarah Wyse, chief revenue officer of Allure Media.
“Our newly formed partnership division is dedicated to helping brands tell their stories to real and loyal audiences, enabling them to connect with consumers and move the needle on the measures that matter most. We are absolutely thrilled to be welcoming Ali to the team and believe that she is exactly the kind of energy we need to head up this new offering in market.”
Krzyszton has 15 years’ experience in media and advertising and joins Allure Media after a year-long contract at MCN as a group digital manager and four years in strategy and content at Bauer Media.
Recent senior hires in the Allure Media commercial division include Sarah Wyse as chief revenue officer, Natalie Dean-Weymark as commercial projects director and Gemma Labadini as business development director.