Former MTV Australia editor Alice Griffin announces new role with TRAVLR

Alice Griffin

• Her new role comes after MTV Australia ceased producing content last year

Alice Griffin has announced her new role with travel technology start-up Travlr following the shut down of

The former editor-in-chief of MTV Australia shared the news on Monday and wrote: “I’m so excited to finally share my new role as TRAVLR’s first content & editorial director.

“As a former travel presenter and writer, to be leading content strategy at a startup like TRAVLR really is a dreamy one for me. So many great things to come from the content team – watch this space!”

Griffin’s new role with the company comes after she confirmed that, which she was editor of for two years, would cease producing content in a heartfelt statement, last year.

“After this week, will stop producing editorial, with publishing halting on the site from Friday afternoon. And as for me, I resigned from MTV two weeks ago – the timing felt right to start something new,” she wrote back in November.

“So, yes, the stakes feel higher than ever to deliver you all with something worthy, a summation of the years of work that so many people have put in to bring this site to life. And after thinking about it long and hard (procrastinating by tidying my room, ordering a poke bowl, painting my nails, etc) I realised that I can’t.

Griffin continued: “There’s just no way a page of words could ever do justice to my time here and to the people who have given this project their all. To the interviews we’ve had and the funny headlines we clapped ourselves on the back over.

“To the opinions we’ve shared that shifted how people consider the world around them – or at the very least, pissed some people off. (My dad still shakes his head, disappointed, when recalling our Love Actually takedown).

“We’ve found so many hills to die on. We’ve written about Paul Rudd’s aging face, Bridgerton’s mismanagement of race, the commercialisation of Pride, the fabled return of live music, the revival of pop-punk it couples and the ways in which living through a once-in-a-lifetime global pandemic changed us forever,” she concluded.

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