The Australian Financial Review has repurposed its business-to-business subscription service, shifting from Corporate Subscriptions to Financial Review for Business.
The refreshed identity introduces a new suite of products designed to give organisations direct access to the AFR’s trusted journalism, insights, and data in a more integrated, technology-driven format.
A modern approach for modern decision-makers
The Financial Review has set the reputation as Australia’s leading source of business news and analysis with AFR Magazine celebrating 30 years.
The rebrand highlights the publication’s push to meet the evolving needs of corporate subscribers, with tools that embed its reporting directly into business workflows.
James Chessell, Editor-in-Chief of The Australian Financial Review, said the move builds on the publication’s legacy while embracing innovation.
“For more than seven decades, The Australian Financial Review has set the standard for editorial quality, credibility and authority, earning its place as a trusted source for Australia’s business leaders in an increasingly complex world,” Chessell said.
“Financial Review for Business builds on that legacy through an innovative suite of products that give organisations direct access to the Financial Review’s trusted journalism and deep insight.
“It’s designed to help businesses act quickly, confidently and with all the necessary context – keeping them informed, agile and ahead.”
What’s new?
The Financial Review for Business suite extends beyond traditional subscription models, offering organisations structured access to the AFR’s agenda-setting journalism through custom API feeds and text and data mining (TDM) rights.
These features allow companies to integrate AFR content directly into their own internal systems providing timely intelligence and analysis while maintaining compliance through user-based licensing.
Agos Garola, Director of B2B Subscriptions and Licensing, said the rebrand reflects the AFR’s focus on innovation and adaptability.
“Financial Review for Business is a strategic step forward, acknowledging how quickly the Australian workplace is changing,” Garola said.
“Our focus is on innovation, quality, and control. We are providing the technology – including API access and TDM rights – that businesses need to access intelligence directly into their workflow for an essential edge, while firmly preserving the value and integrity of the AFR brand through user-based licensing.”
The rebrand comes with a refreshed visual identity developed by Droga, featuring a distinctive pixel design that represents curated insight and clarity in a complex information landscape. Website development was led by SLIK.