Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
As first cab off the rank, Mediaweek caught up with Brett Armstrong, TikTok Australia’s general manager, to chat about what brought him to Advertising Week.
“A few things,” Armstrong said. “One, we get a really good partnership with Advertising Week – it’s our third year partnering with the event, so it’s really important to us that we show up and we support the industry. The other thing is that there are great speakers here, we’re going to hear some really good things in these next two days. So for me, I want to make sure I’m taking all the goodness that comes from that and being a part of the team.”
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
Episode one podcast
Episode one video
Episode two podcast
Episode two video
Episode three podcast
Episode three video