Adelaide Radio Ratings 2020: Survey 7

Adelaide Radio Ratings

• GfK Survey 7: Sunday August 23 to Saturday October 24

• Mix 102.3 fights back as #1 overall with Jodie & Soda #1 FM breakfast
• David and Will #1 commercial breakfast despite share pulling back

UP: Cruise1323 +1.5
DOWN: Fiveaa -1.2

Mix 102.3 13.4% (13.0%)

Cume 336,000 (+8,000)
2019 results: Best/worst
Best 10+ 13.9% (11.9%)
Best breakfast 13.5% (10.8%)

The status quo has been restored to some extent with Mix back as #1 FM and #1 FM breakfast. Jodie & Soda burst back into FM breakfast leadership as share recovered from 10.5% to 12.5%. Will and Woody also lifted in drive, but they lost their #1 drive ranking as Nova crept ahead. Mix remains #1 40-54.

Fiveaa 11.0% (12.2%)

Cume 152,000 (-9,000)
2019 results: Best/worst
Best 10+ 11.1% (9.0%)
Best breakfast 14.2% (11.1%)

Sharefor breakfast with David and Will was down 1.6 to 13.8%, however they remain #1 commercial breakfast. (ABC Adelaide moved higher this survey to 14.8%.) Fiveaa was also down across the rest of the day and on weekends. Share dipped 4.7 to 20.5% 65+ but was up 3.4 to 10.5% 40-54.

Nova 91.9 10.8% (10.4%)

Cume 325,000 (+1,000)
2019 results: Best/worst
Best 10+ 12.0% (10.3%)
Best breakfast 10.9% (9.4%)

The extraordinary year Ben and Liam are having continues, but with share down slightly to 10.7%. They did have to give up the #1 FM breakfast ranking though to Mix. Morning, afternoon and drive were all up at the station, with Kate, Tim and Joel the new #1 drive show on 13.4%. Key demos under 40 climbed with 18-24 up 3.8 and 25-39 up 3.4 with Nova continuing to rank #1 in both.

Cruise1323 10.5% (9.0%)

Cume 197,000 (+6,000)
2019 results: Best/worst
Best 10+ 9.3% (8.6%)
Best breakfast 7.1% (5.9%)

Cruise has only been over 10% six times in five years, with three of those results coming in 2020. Key to its current success are shares of 10% and 11% in morning, afternoon and drive plus 13.7% on weekends where it outrates everybody in the market except sister station Mix 102.3. ARN has the best combined shares easily 40+ as a combo buy.

5MMM 8.8% (8.2%)

Cume 222,000 (-6,000)
2019 results: Best/worst
Best 10+ 10.0% (8.4%)
Best breakfast 10.1% (8.2%)

Flat weekend figures have kept a lid on the Triple M recovery of 0.6. Breakfast with Roo and Ditts was up 0.8 to 9.4% and all weekday timeslots posted better shares. Afternoon is the only one back in double figures with 10.3%. The battle is on for 40-54s with Triple M on 14.4%, just 0.3 behind Mix.

SAFM 8.4% (8.6%)

Cume 261,000 (-7,000)
2019 results: Best/worst
Best 10+ 10.0% (7.9%)
Best breakfast 9.7% (7.1%)

The recently rebranded FM pioneer slipped a little this survey after breakfast dropped 0.3 to 10.7%. Drive is the best performing timeslot and is still hanging on to double figures, but only just, with share down 0.8 to 10.1%. Listening 18-24 surged, up 6.3 to 19.9%.

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