Search results for "doubleverify"
-
NewsDoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
-
NewsDoubleVerify launches AI-powered ‘AdVantage’ for video ad optimisation
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...
-
NewsDoubleVerify flags over 100 cases of ‘ads.txt’ abuse, warns industry
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
-
NewsDoubleVerify launches pre-bid video exclusion lists for TikTok
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
-
OpinionDoubleVerify’s Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
- News
DoubleVerify unveils attention offering for publishers to enhance measurement
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
-
DigitalDoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
- Data
DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be...
- Digital
DoubleVerify launches educational media quality guide for APAC Marketers
The guide aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.
- News
DoubleVerify launches Transparency Centre to fuel industry education
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
-
BusinessDoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
- Digital
DoubleVerify unveils tiered ‘Made for Advertising’ brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
- Data
DoubleVerify launches its measurement and protection solution, Made for Advertising
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
- Digital
DoubleVerify expands brand safety and suitability on Facebook and Instagram
The release allows global advertisers to authenticate campaign quality and protect brand equity in user-generated media environments.