ELLE of a year: Spring/summer edition sees fashion magazine deliver bumper book of 248 pages.
Lucy Ronald: "The views and followings of our Olympians show just how much Aussies are invested."
Joyce was most recently head of sales, agency.
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
Athena is a new sports nutrition range specifically made for women.
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
Lauren Joyce: "In all their sugary pink glory, what they represent is a moment to converse. To stop, grab a cup of...
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
"It's more important than ever that the industry is investing in collectively promoting itself over the long term."
"Lived experience is exponentially more meaningful than textbook learning"
Plus: TikTok at Advertising Week APAC 2023