Visual Domain has produced the latest Forever For The Trade campaign for Milwaukee Tool, working with Roller, the in-house agency of News Corp Australia.
The campaign was filmed across multiple locations, including electrical towers and trenches, with crews working in varying weather conditions to capture tradespeople using Milwaukee tools.
The work includes a 30-second TVC and supporting assets, with content tailored to electricians, plumbers, metalworkers, carpenters and mechanics.
Client and production comment
Milwaukee Tool Head of Digital & Brand Marketing Ayman Harrak said: “The combination of Roller’s creative vision and Visual Domain’s production expertise has allowed us to bring Forever For The Trade to life at a scale we haven’t achieved before in this market.
“This work shows our tools where they actually live, in the hands of professionals doing essential work in challenging conditions. It’s an exciting evolution for the brand as we continue to grow in Australia.”
Visual Domain General Manager Creative Production Chantelle Love said: “Milwaukee Tool trusted us to deliver something genuinely ambitious, and that meant taking production to places most campaigns wouldn’t go. This shows what’s possible when brands partner with a production team that has the expertise and resources to match their vision.”
The campaign is now live across out-of-home, digital, radio and social.