Consulting-led digital marketing agency Orange Line has won the performance media account for online window furnishings brand DIYblinds after going through a competitive pitching process.
The appointment will see Orange Line lead DIYblinds™’ performance media strategy, with a strong focus on paid social, data and analytics, while working alongside the brand’s in-house performance marketing team.
Work on the account has commenced immediately.
Performance focus as DIYblinds™ scales
The partnership is geared toward sharpening efficiency across performance channels as DIYblinds™ continues to scale its ecommerce business.
Orange Line will support strategy and execution while complementing the capabilities already in place internally.
David Einstein, co-founder at Orange Line, said the brand’s trajectory made the partnership a strong fit.
“DIYblinds™ is a standout Australian success story, and we’re thrilled to be partnering with a team that’s already achieving impressive results. Our role is to identify and unlock new efficiencies across their performance channels, while building a growth model that can adapt as the business continues to scale,” Einstein said.
Collaborative model with in-house team
DIYblinds™ said Orange Line’s approach during the pitch process demonstrated a clear understanding of the realities of high-growth ecommerce and the need for flexibility.
“Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business,” said Richard Dalke, acting CEO at DIYblinds™.
“The agency’s flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”
Experience with high-growth ecommerce brands
Orange Line brings experience working with fast-growing ecommerce brands, helping them scale performance activity in a way that balances efficiency with long-term sustainability.
The win adds to a growing list of performance-focused mandates for the agency as brands look to combine strong in-house teams with specialist external support.
Top Image: David Einstein