Out-of-home media company oOh!media is expanding its Adelaide presence with six new large-format digital billboards, after securing a contract with the South Australian Department for Infrastructure and Transport (DIT).
The new sites include a double-sided digital screen and will be rolled out across key commuter and tourism corridors, reflecting Adelaide’s growing population, busy events calendar and expanding visitor economy.
High-visibility sites across commuter and tourism routes
The new digital billboards have been strategically positioned along major arterial roads to maximise visibility and reach.
Tapleys Hill Road will target traffic moving to and from Adelaide Airport and surrounding coastal precincts, while Bolivar Road will capture northbound commuters travelling along the Northern Connector.
The Bridgewater interchange will host the first digital billboard on the South Eastern Freeway, reaching commuters heading into the Adelaide Hills and the fast-growing Mount Barker region.
Additional sites at Glen Osmond Road and Main Avenue will serve Adelaide’s eastern suburbs at the busy Frewville intersection, while the McLaren Vale interchange bridge will connect with motorists travelling toward the Fleurieu Peninsula and the internationally recognised McLaren Vale wine region.
Delivering scale for advertisers
Once complete, the six billboards are expected to deliver a combined weekly traffic volume of close to 758,000 motorists, offering brands significant exposure across Adelaide’s key commuter and tourist routes.
Robbie Dery, chief commercial operating officer at oOh!media, said the expansion would unlock new audience opportunities for advertisers.
“We have specifically chosen these sites to expand our Adelaide network and give advertisers the opportunity to reach previously unobtainable audiences,” Dery said.
“These high-impact locations enable brands to connect with key commuter and tourist audiences across the city and surrounding regions, reinforcing our commitment to delivering premium out of home solutions at scale.”
The Adelaide expansion builds on oOh!media’s recent national investments, including new large-format assets on Melbourne’s CityLink and the digitisation of EastLink.