Subaru Australia has launched the all-new Subaru Forester Hybrid with a national campaign delivered in partnership with Starcom Australia and Epsilon Australia.
The campaign, running through December, spans TV, cinema, digital, social and paid search, with 30- and 15-second spots at the centre.
Epsilon is providing data-led solutions including dynamic video creative and on-site personalisation to drive real-time connections with consumers.
The Forester Hybrid launch was integrated into Season 4 of Subaru’s Great Australian Detour, hosted by Andrew Daddo on Nine. The series featured the new Forester range and consistently topped its timeslot across free-to-air TV. Episodes are available on 9Now.
“The heart of Subaru’s legendary SUV range, the all-new Subaru Forester is tougher, smarter and more capable than ever, and it’s backed by an epic campaign to match,” Trent Whitechurch, Subaru Australia’s Head of Brand Marketing, said.
“From a six-part national TV series to a hero film powered by an iconic track from home-grown global sensation, DJ Cyril, alongside breathtaking Australian scenery, every frame captures the all-new Subaru Forester owning the road and conquering the wild.”
Ross Ashby, Starcom Australia Account Director, said: “Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales.
“By aligning the launch of the Forester Hybrid with their ready-made content Great Australian Detour, and leveraging dynamic, data-led media solutions, we will deliver meaningful moments that connect with consumers at scale, all while reinforcing Subaru’s commitment to innovation and sustainability,” Ashby added.
CREDITS:
Client: Subaru Australia
Marketing Director, Inchcape Australasia – Amanda Leaney
Head of Brand, Media & Partnerships – Trent Whitechurch
Head of Data, Insights & Planning – Jonathan Quirk
Brand Manager – Rachel Woodbury
Social Communities Manager – Josephine Furlong
Brand Marketing – Brooke Warton
Events & Alliances Co-Ordinator – Emily Marshall
Media Agency: Starcom Australia
Client Service Director – Andrew Vaughan
Business Director – Manon Jardin
Account Director – Ross Ashby
Group Investment Director – Amy Liang
Investment Manager – Bianca Mou
Investment Manager – Matthew Tan
Creative Agency: The Works, part of Capgemini