Seven Network will be delivering new and exclusive premium content on their streaming platform 7plus in 2024.
The network has promised new user experience features and new advertising products, as well as the launch of “the biggest revolution ever seen in the Australian streaming market” in September.
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The offerings will include first-run content from the biggest and best studios in the world, including NBCUniversal, Disney, Fox, Sony Pictures, ITV Studios and many more.
Seven West Media Chief Digital Officer, Gereurd Roberts, said: “7plus is already the most advanced AVOD service in Australia and next year we will extend that lead, as we continue to build out our world-class product.
Gereurd Roberts
“In 7plus we have a platform that goes well beyond the scope of traditional BVOD and is a premium streaming destination in itself, with the content pillars of live, on demand and FAST channels driving growth.
“More than 70% of the content on 7plus is exclusive to it and almost 60% of all viewing comes from non-broadcast content,” he said.
“At the same time live streaming is booming on 7plus, driven by amazing content this year such as the FIFA Women’s World Cup, the AFL Grand Final, the Brownlow Medal and much, much more.
“7plus is constantly breaking records. The FIFA Women’s World CupTM Semi Final between the Matildas and England on 16 August had an extraordinary 957,000 viewers on 7plus, shattering the record for the most streamed event ever in Australia. The AFL Grand Final on 30 September had 441,000 viewers on 7plus, which was the biggest ever audience for an AFL match on a streaming platform.”
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “The addition of AFL and cricket to 7plus will be biggest game changer in the history of Australian streaming. Together, they will represent four billion new minutes of viewing on 7plus a year.
James Warburton
“That is the equivalent in minutes of the Olympic Games Tokyo 2020 and FIFA Women’s World CupTM combined – not 17 days or five weeks but 52 weeks of the year, every year. It’s a whole new ball game, for Seven, for sport fans and for our commercial partners.”
“To deepen engagement for the millions of existing and new users, new features coming to 7plus in 2024 include start over, live pause and rewind, skip credits, picture-in-picture, and even more personalisation features to keep users engaged.”
2024 will also see a suite of new advertising products on 7plus.
Seven West Media Chief Revenue Officer, Kurt Burnette, said: “The new advertising products include dynamic live overlays, extending 7plus’ leadership with additional premium interactive ads, and more formats for non-intrusive sport and FAST channel commercialisation. They are all about the continual creation of an enhanced advertising and viewer experience through rich second screen application and shoppable content.”