303 MullenLowe Sydney has announced a restructuring of its senior leadership team, with Joanna Gray promoted to the newly established position of Sydney chief executive officer, and Karen Coleman appointed as Sydney managing director.
The multi-disciplined agency lists the decision reflects its strategic direction to expand its services by seizing opportunities across the trans-Tasman market.
Last year Attivo Group, the New Zealand-based marketing services company that owns 303 MullenLowe in Australia, reported it was continuing its international expansion plans by acquiring US advertising agencies Deutsch New York and Hill Holliday.
Gray and Coleman will work closely with 303 MullenLowe Perth MD René Migliore, while also continuing to collaborate across Attivo’s other agencies in Australia, New Zealand and the US.
Attivo chief executive officer Cam Murchison said of Gray: “Jo not only appreciates the power of creativity to solve business challenges, she brings real strength in building collaborative teams across our other agencies and businesses to provide holistic solutions and genuine value to our clients.”
Recently, notable additions to their 303’s clientele include BlueScope, New Balance, Sanitarium, and TPG, complementing longstanding partnerships with entities such as Budget Direct, Cancer Institute, Bayer, and Audi Australia.
Gray said of Coleman, “We’re excited about this partnership. Karen has the proven business leadership to really drive new opportunities in this role – particularly through her significant tech category experience and supercharged, of course, by her trademark energy and smarts.”
Coleman added, “Through a particularly harmonious end-to-end capability, 303 MullenLowe has developed a culture of delivering disproportionate outcomes to its clients over the years – something we like to call ‘creating unfair advantage’.
“It’s the perfect response to the high-level consulting that clients are demanding these days. Especially as we continue to navigate significant economic challenges.
“I’m looking forward to partnering with Jo and the entire 303 MullenLowe leadership team to both continue and evolve this story.”