303 MullenLowe, part of Australia and New Zealand-based marketing services group, Attivo, has launched the second instalment of its latest series for Budget Direct. Titled “Loch Mess Monster,” the ad tells the story of a pool cleaner coming to life and wreaking havoc, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue.
The ad follow’s Budget Direct’s September work “Rise of the Machines,” which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist.
303 MullenLowe group business director Ben Glasson commented on the decade long partnership between the agency and Budget Direct, saying how it’s been “six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia.
“We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.”
The campaign will run on TV, cinema, online, radio and out of home nationally.
See also: 303 MullenLowe Perth welcomes Matt Oakley as chief strategy officer
Campaign Credits
Budget Direct
Chief growth officer, growth ops – Jonathan Kerr
General manager, marketing and communications, growth ops – Warren Marsh
Senior marketing manager, marketing, media and acquisition, growth ops – Katie Lansdale
303 MullenLowe
Chief creative officer – Bart Pawlak
Creative director – Adam Whitehead
Associate creative director – Nick Sellars
Associate creative director – Katie Moore
Managing director – Joanna Gray
Group business director – Ben Glasson
Chief strategy officer – Jody Elston
Executive broadcast producer – Rachel Devine
Production Partners
Production company – Good Oil Films
Director – Hamish Rothwell
Director of photography – Crighton Bone
Executive producer – Sam Long
Producer – Catherine Warner
Editor – Lucas Baynes
Post production – Blockhead VFX
Visau FX supervisor – Nigel Mortimer
Visual FX producer – Charlotte Plowman
Music and sound company – Sonar Music
Original composition – Matteo Zingales
Producer – Haylee Poppi
Sound designer – Timothy Bridge
Stills photographer – Matt Baker, LOUIS & CO
See also: NZ’s Attivo Group acquires US agencies Deutsch New York and Hill Holiday