Top 25 Social Media platforms: August 2021
1 Facebook – 17,000,000 Monthly Active Australian Users (steady)
2 YouTube – 16,500,000 Unique Australian Visitors per month (UAVs)
3 Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4 WhatsApp – 8,000,000 Active Australian Users
5 LinkedIn – 6,500,000 Monthly Active Australian Users approx
6 Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
7 WordPress.com – 6,100,000
8 Twitter – 5,800,000 Monthly Active Australian Users approx
9 Tinder – 4,000,000 Australian users (estimation)
10 Tumblr – 3,700,000
11 WeChat – 2,900,000 Monthly Active Australian Users approx – (estimation)
12 TripAdvisor – 2,800,000
13 Yelp – 1,500,000
14 Blogspot – 1,200,000
15 TikTok – 1,100,000
16 Hinge – 1,000,000
17 Flickr – 450,000
18 Pinterest – 290,000
19 Reddit – 110,000
20 MySpace – 70,000
21 RenRen – 70,000 Monthly Active Australian Users approx – (estimation)
22 StumbleUpon – 39,000
23 Weibo – 35,000 Monthly Active Australian Users approx – (estimation)
24 Digg – 10,000
25 Foursquare/Swarm – 9,000
Global Stats of Interest
Facebook Monthly Active Users (Worldwide) – 2.80 billion
Facebook Daily Active Users (Worldwide) – 1.23 billion
Instagram Monthly Active Users (Worldwide) – 600 million
LinkedIn Registered Users (Worldwide) – 467 million
Snapchat Daily Active Users (Worldwide) – 161 million
August social media platform updates
TikTok has seen a quick rise in Australia, particularly amongst the age group of 13-17 years old.
Instagram has re-introduced the Likes from photos in Australia after high demand.
Due to a security flaw, user data being exposed and overall small user update – Google Plus has been shut down.
Snapchat has grown significantly in Australia and now has 6.3 million monthly active users and 4.5 million daily active users in Australia.
Approximately 50% of the Australian population logs into Facebook on a daily basis.
WhatsApp has close to 6 million active users in Australia.
Tier 2 and 3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.
A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
LinkedIn now reports there are 10 million + registered users in Australia. According to Vivid Social research – just over half of this number log in every month.
Statistics compiled by SocialMediaNews.com.au for August 2021.
Source: Vivid Social – Social Media Agency. Figures correct as of 30/08/21
See also: Facebook announces launch of news fund and Facebook News in Australia