Mediaweek

Entertainment

Optus launches original behind-the-scenes music series with global artists

The first episode in the series features international star Anne-Marie

Optus has launched an original behind-the-scenes music series with global artists.

Launched this week, the Closer series shines light on the moments that would normally be reserved for a music artist’s family members or best friends. The intimate videos bring Australians Closer to the artists and each episode is a never-before-seen window into the real lives and true personalities of the global music stars.

The first episode in the series features international star Anne-Marie who is most famous for her multimillion-selling summer anthem with Clean Bandit, “Rockabye”.

Optus head of TV and content Corin Dimopoulos explained the move for Optus to create the series. “We created this original series as another addition to Optus’ music and entertainment portfolio. We’re delivering engaging content that can be streamed on the move, which is what Australians are looking for more and more.

“The artists will be launching this content via their social media platforms. This is important to us as the behind-the-scenes episodes reflect how Australians use smartphones to create content and share their own lives,” he said.

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