Mediaweek

News

ASTRA Industry Awards finalists announced

The Awards will be held on 27 July in Sydney

More than 40 outstanding individuals and teams have been announced as finalists for the 2017 ASTRA Industry Awards.

The annual awards, to be held on 27 July in Sydney, recognise excellence in marketing, advertising and promotion in Australia’s subscription television industry.

“The ASTRA Industry Awards celebrate the extraordinary individuals and teams whose creativity sets subscription television apart as bold and imaginative,” ASTRA chief executive officer, Andrew Maiden, said.

“This year’s list of finalists is our most impressive to date, and reflects the growing pool of talented creatives now working in subscription television,” he said.

The annual awards include three categories for individual excellence and six categories for teams responsible for promotions, marketing and innovation.

A record number of finalists were selected from independent channel brands including Viacom, SKY NEWS, NBC Universal, Discovery, BBC Worldwide and BeIN Sports.

Females represent a majority of finalists for individual awards, reflecting on the efforts subscription television leaders have made to advance the participation of women in the sector.

The ASTRA Industry Awards are judged by panels of more than 30 creative leaders drawn from across the industry.

The awards are open to television channels, subscription platforms, production houses, media, advertising agencies and other creatives.

Most Outstanding Advertising Campaign

MTV Fit Sessions – MTV Australia
[V] Hits Island Parties presented by Little Green Cider – [V] Hits
Rexona Pressure Series – FOX SPORTS, MCN SPORT

Most Outstanding Campaign under $50k

Dan Ricciardo Ultimate Track – FOX SPORTS
Retro Round – FOX SPORTS & FOX FOOTY
1000 Greatest Songs of All Time – Max

Most Outstanding Innovation

The Wentworth BOT – showcase
Lifestyle & APN CATCH Service – Lifestyle
WATCH AFL – FOX FOOTY
SKY NEWS REAL ESTATE – LiveU – SKY NEWS BUSINESS

Most Outstanding Off-Air Promotion

Lifestyle Rebrand Campaign – Lifestyle
FOX LEAGUE – FOX LEAGUE
The Discovery Intern – Discovery Networks
Big Bash League – Nickelodeon

Most Outstanding On-Air Promotion

We Are League – FOX LEAGUE
The Comedy Channel – The Comedy Channel
Can’t Take My Eyes Off You – FOX SPORTS News 500
Louis Litt Character Spot – Universal Channel
New Louis [Theroux] Campaign – BBC Knowledge

Most Outstanding PR Campaign

Lifestyle Rebrand PR Campaign – Lifestyle
Dan Ricciardo Ultimate Track – FOX SPORTS
Suits Publicity Tour – Universal Channel
MTV Beats & Eats – MTV Australia

Most Outstanding Social Media Campaign

Are Millenials F*cked? – MTV Australia
Wentworth Season 5 – showcase
ELECTION 2016 – SKY NEWS LIVE
World Movies Cult: Aussie Exploitation – World Movies

Creative Professional of the Year

James Rochford – FOX SPORTS
Brigitte Slattery – Foxtel
Asha Burns – FOX SPORTS
Todd Phillips – Viacom
Steve Potter – NBC Universal

Rising Star

Steph Lukin – FOX SPORTS
Melissa Lu – Discovery Networks
William Lewis – Foxtel
Thomas O’Brien – SKY NEWS
Sarah Tucker – Multi Channel Network

Television Professional of the Year

Colleen Meldrum – Foxtel
Jemma Hawksford – FOX SPORTS
Rebecca Jacobsen – FOX SPORTS
Jesse Hicks – SKY NEWS
Paul Steadman – BeIN SPORTS

Photo: Fox Sports’ Ben Jones and Foxtel CEO Peter Tonagh at the 2016 ASTRA Industry Awards

To Top