Zitcha is set to provide its retail media platform to THG Ingenuity and its beauty and wellness business THG Beauty.
THG Beauty, behind brands such as LOOKFANTASTIC, Cult Beauty and Myprotein, will use to Zitcha’s platform connecting beauty brands with more than 10 million wellness and beauty customers, driving unprecedented access to a large-scale, highly targeted audience.
THG Beauty Media’s new offering reflects the need for more sophisticated retail media tools, supporting its partners’ full-funnel campaign activations.
THG Beauty Media is expanding its technology, data, insight and workflow systems. The integrated strategy gives brands a range of digital onsite and offsite solutions, as well as media, event and influencer marketing options, all driven by customer insights for precise targeting.
Through its partnership with Zitcha, THG Ingenuity and THG Beauty Media will have faster response times, simpler media bookings and smoother collaboration experiences.
Troy Townsend: ‘THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift.’
“This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled, and results-driven,” Troy Townsend, group CEO and Co-Founder, Zitcha said.
“THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift. Our team is passionate about delivering more than just tech, we’re here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners.”
Tom Mills-Webb, CCO, THG Beauty, said: “We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha. Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition.
“We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners.”