Australian tennis legend Nick Kyrgios and his entrepreneurial ambition Stryda brewing co. partners with Zeus Street Greek to launch a limited-edition pita and summer combo, marking the brand’s next growth phase following a major year of transformation under Chief Marketing Officer Mitch Incoll.
Launching nationally on 6 November, the Pegasus Pita celebrates Kyrgios’ Greek and Malaysian heritage with flame-grilled chicken, sambal and tamarind aioli, paired with Yia Yia’s chips and Kyrgios’ own Stryda Lager.
Designed by the star Kyrgios himself, the dish reflects Zeus’ modern Greek identity bold, flavourful and proudly different.
Family roots
“Food’s always been a big part of my family,” said Kyrgios.
“Mum’s Malaysian, Dad’s Greek, so I wanted something that brings both worlds together. The sambal–tamarind aioli does that, it’s fiery, fresh, and a little unexpected. I’ve never been about doing things the usual way, and this meal is the same. It’s Made Different.”
The integrated campaign led by Zeus’ in-house marketing team with support from Tortoise Shell Comms, Unify Communications, and Good Oil Films positions Kyrgios beyond tennis, highlighting food, family and personality.
Incoll said the launch represents a new chapter for Zeus Street Greek: Zeus already had an incredible product and deep customer love. Our job was to build the marketing engine around its strategic clarity, creative ambition and commercial discipline. This campaign is the first time that system shows up in culture at scale. It signals where we are going next.”
Now operating 44 restaurants nationwide with plans to expand to 137 by 2030, Zeus Street Greek is moving beyond traditional fast-casual dining into grocery, delivery, and digital.
“We are building the modern Greek food brand Australia deserves,” Incoll added.
“A brand that earns attention, tastes incredible and rewards people every time they choose it.”
Credits
Creative: Zeus Street Greek
Production: Good Oil Films
Director: Madeleine Purdy
Media: Tortoise Shell Comms
PR and earned media: Unify Communications