Year13 has announced the acquisition of The Good Education Group (GEG) which publishes the Good Universities Guide, Good Schools Guide and Studies in Australia for overseas students.
The announcement comes as the 2023 Year 12 cohort decides on their post school pathways.
See Also: Year13: New kids on the digital media block cutting through to Gen Z
In acquiring GEG, Year13 has also acquired the Australian Course Information Register, (ACIR). ACIR captures every accredited course offered by every university, TAFE and Registered Training Organisation in Australia and houses a record of every Australian school.
ACIR carries over 9,000 schools, over 1,100 post secondary education providers, and approx 14,000 course records.
With 30 years of history in Australia, The Good Education Group has more than 3.1 million visitors each year online, and continues to print a range of guides and information sources.
For Year13, the EdTech has 1200+ subscribing high schools and 1.5M students online each year, making progress toward its mission to upgrade the school to work transition.
Year13 co-founder Will Stubley said “Good Education Group joining us is both synergistic and a growth strategy. Now school leavers and others planning their tertiary education can access a broader suite of tools, information, perspectives and ratings, all through Year13.
“Our ability to empower and support Gen Z to reach their potential grows with the group, and we’re making solid progress toward our mission of upgrading the school to work transition. We’re pleased to welcome The Good Education Group and their expert team to Year13.”
National partnerships director Annie Mulders said “The Good Education Group grows Year13’s data capability and audience footprint with young people, parents and schools, providing a unique opportunity for brands and industry to connect with youth as they are making big decisions about their future, experiencing life firsts, and establishing their foundational perceptions of brands”
The Good Universities Guide is the most referenced resource for tertiary studies in Australia, supporting students, careers advisors, schools and parents with post school education pathways including all University courses, all Tafe courses and all Registered Training Organisation courses. GUG’s course search widget is integrated into more than 1200 highschool websites and most career platforms. The Good Careers Guide provides information on over 600 careers and lives within the Good Universities Guide site.
Good Education Media Group general manager Ross White said “We are delighted to take the Good Education Group into full integration with the Year13 product suite. Having worked well with Year13 through Career Tools, we both saw the opportunity to bring The Good Education Group resources and deep data on schools, tertiary educators and students to the Year13 platform”
Alongside career education, Year13 works with a range of brands to provide young people with life skills and support their wellbeing, including Westpac on Financial Literacy, CeraVe on managing teen skin, Visa on life learnings gained through sports participation, Microsoft on digital skills, Levi’s on sustainability, and Scape on moving out of home for the first time.
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Top Image: Year13 co-founders Saxon Phipps and Will Stubley