WPP Production has promoted Santiago Sánchez-Lozano to Chief Executive Officer for EMEA.
In the new role, Sánchez-Lozano will lead WPP Production across Europe, the Middle East and Africa, focusing on growth across one of the industry’s most dynamic production markets.
He will work with clients to reimagine content creation for the AI era, combining human craft, advanced technology, operational scale and regional expertise.
Sánchez-Lozano’s past experience
Sánchez-Lozano brings more than two decades of experience across digital innovation, production, operations and business growth.
His priorities across EMEA will include accelerating the use of AI in production workflows, expanding virtual and hybrid production capabilities, investing in local and regional talent, and advancing connected production solutions powered by WPP Open.
He will also work across WPP’s creative, media and technology ecosystem to deliver faster and more effective content for clients.
Richard Glasson on the appointment
Richard Glasson, CEO of WPP Production, said Sánchez-Lozano brings the right combination of production experience and future-facing leadership.
“He has already built one of our strongest businesses, and his experience across innovation, delivery and commercial growth makes him the ideal leader for EMEA.
“As our clients look to create more content, for more audiences, across more channels, Santi will help them unlock the full power of WPP Production.”
Building WPP’s production base in Spain
Before the promotion, Sánchez-Lozano played a key role in building WPP’s production capabilities in Spain.
He led the launch of Hogarth in Spain as CEO, growing the business ten-fold in four years and establishing it as one of the company’s largest and most successful offices globally.
A long-time WPP leader, Sánchez-Lozano previously spent 12 years at Ogilvy in senior roles, including Director of Digital Development and Innovation, Chief Innovation Officer, Managing Director in Madrid and Chief Delivery Officer.
Sánchez-Lozano on the new role
Sánchez-Lozano said the appointment comes at a transformative moment for production.
“Production partners are rapidly evolving, and I am committed to leveraging WPP Production’s unique blend of scale and agility to deliver truly innovative and crafted content across EMEA.
“We have an extraordinary team, consistently at the forefront of AI innovation, which has allowed us to pioneer production models previously thought impossible.”
Top image: Santiago Sánchez-Lozano