WiredCo. has announced the launch of its new digital PR offering, WireCast.
WireCast was developed by managing partner and co-owner Michelle Hampton, together with co-owners Angela Hampton and David Kennedy-Cosgrove.
The new offering will provide full PR services, including comms strategy, optimised earned media, tailored media experiences, media partnerships, blogs and copywriting, consumer research and content creation.
Michelle Hampton said: “WireCast is our optimised earned media offering that’s measurable.
“We created it to try and tackle what’s held the industry back from the same level of growth and progression as other marketing disciplines.
“Measurement is still a big issue when it comes to earned media and many marketers continue to view it as a single channel, single purpose ‘add-on tool’.
“As a consequence, earned media on its own rarely gets a look-in at top table strategy discussions. Yet in our ‘distrust default’ world, third party endorsement is perhaps more important than ever, so the agency’s mission is to change this,” she said.
“Our SEO and digital campaigns get supercharged whenever earned media is integrated so we’ve created an offering that not only amplifies what we already do but also elevates PR to play a much more meaningful role,” Hampton added.
WiredCo.’s view is that earned media could also be working harder for brands. Part of the
independent marketing agency’s competitive advantage is how they tap into the smarts of performance marketing and SEO systems.
“By addressing what’s been holding earned media back, there’s enormous potential for significant growth,” Hampton said.
With the launch of WireCast, WiredCo. is also on the recruitment trail for two PR roles to fill an earned media account manager and an earned media account executive.
This comes after the independent agency welcomed four new hires after recently experiencing rapid growth in the last year in August.
See also: WiredCo. welcomes four new hires to the agency
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Top image, left and right: David Kennedy-Cosgrove, Michelle Hampton and Angela Hampton