WeAre8 says it has shared over US$2,000,000 back with people, charities and in support of climate change projects from watching brand videos in its inaugural Impact Wrap 2023.
The sustainable social media app reported US$423,671 was paid directly to charities from the ads viewed and money paid forward on the app by Citizens.
WeAre8’s 2023 Wrap also noted planted more than 18,000 trees and noted more than 17 climate change projects supported in partnership with Ecologi.
Sue Fennessy, founder and global CEO of WeAre8, said their 2023 Impact Wrap reflects on the impact of the 8 community over the last year and shows a large percentage of people using the app to “make a positive contribution to the world and address big problems through small collective action.”
“These results demonstrate what a social platform, built to redirect billions of dollars back to people and charities, can achieve when you make having a positive impact on the world easy, fun, and rewarding.”
Fennessy said that by putting people at the economic centre of the digital advertising model, they are recognising their power to change the world and using humanity in a way society needs while delivering transformational results for brands.
“As more and more people join the 8 community, we look forward to growing our collective impact this time next year,” Fennessy added.
WeAre8 supports charities across eight categories that address animal welfare, climate, education, equality, health, peace, poverty and water.
In partnership with Ecologi, WeAre8 also neutralises the carbon emitted from all digital advertising on the app.
Over the last year, this has seen climate projects supported across the world, ranging from deforestation efforts in Colombia, wind-powered projects in Mexico, distributing energy-efficient cooking stoves in Tanzania, capturing waste biogas in Turkey to turn it into clean energy and much more.