WeAre8 reveals its commercial partners as the app launches in Australia


• The platform officially launched in Australia on August 8

WeAre8 has announced nine commercial partners, along with 10 impact partners who have rallied behind the social media app.

The platform – which officially launched in Australia on August 8 – aims to inspire users, is good for the planet, free-from-hate, puts money in your wallet, as well as celebrates and champions good in the world in just eight minutes a day.

Commercial partners who are leveraging the sustainable, ethical and goodwill nature of the platform to engage audiences include: Suncorp, SBS, Dove, Rexona, Omo, Virgin Australia Airlines, Nature’s Own, Coles and Telstra.

Impact partners who have joined the WeAre8 community and will benefit from the revenue generated from the advertising campaigns running on the platform and the donations paid forward by WeAre8 citizens include: Adopt Change, Garvan Institute Foundation, The Great Barrier Reef Foundation, National Indigenous Culinary Institute, OzHarvest, Royal Far West, Starlight Children’s Foundation, Take 3 for the Sea, UNICEF and UnLtd.

Lizzie Young, WeAre8 Australia CEO, said: “The calibre of brands who are supporting our launch month in Australia is nothing short of amazing. It speaks volumes about what these brands stand for and their desire to align their values with a social media platform that is good for people and the planet.


Lizzie Young

“We look forward to demonstrating the impact WeAre8’s advertising experience can deliver brands when you leave people feeling loved and rewarded, along with the ease of transaction through our sustainable ad manager, SAM-i.”

Suncorp chief marketing officer, Mim Haysom said: “Suncorp’s purpose is to build futures and protect what maers, and the partners we choose to align and support are those who share our values and our ambition.

“WeAre8’s good value proposition is a perfect fit, and alongside the revolutionised ad-experience will help us form a deeper relationship with our customers. I look forward to seeing more Australians embrace a more positive social media experience.”

See also: Winners are Ginners: WeAre8 prepares for its Aussie launch with event at Four Pillars

On the partnership, SBS marketing director, Jane Palfreyman said: “SBS holds a unique place in the Australian media landscape, inspiring all Australians to explore, respect and celebrate our diverse world and in doing so, contribute to an inclusive and cohesive society.

“We are excited to work with WeAre8 and believe it can help us deliver on our Charter, of serving Australia’s multilingual and First Nations communities, by being on their social-purpose led platform.”

WeAre8 provides a transformational advertising experience, with 50% of revenue going back to people, 5% to carbon off-setting and impact partners and 5% to a 8Creator fund to inspire creativity on the platform.  


The WeAre8 Team

Australians can unlock the full experience of the app and to get started, WeAre8 will give $8 new users who download and sign up before Sunday 14th August so new users can start paying forward the good vibes to one of our impact partners. 

WeAre8 is also set to make more exciting announcements this month including creator collaborations, unveiling the 8Family ambassadors and ongoing product enhancements.

WeAre8 is b-corp certified and has partnerships in place with AdNet Zero, and Ecologi and is audited by PwC. 

WeAre8 is funded by leaders and organisations who want to change the world, including former English footballer, Rio Ferdinand, the UK’s Channel 4, and BBC Studios through UKTV.

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