WeAre8 launches in the USA backed by publishers and charities


Sue Fennessy: “I am excited for the United States being ‘UNITED’ in a new social home that is built on community, purpose and love”

WeAre8 has kicked off its launch in the USA with the backing of charities and publishers and media companies Warner Bros. Discovery, PinkNews, The Independent and LADbible Group.

WeAre8 is the world’s only sustainable social media app with a mission to unite 1% of the people on our planet to make a positive impact every day and transform the $400bn digital advertising market.

The arrival of WeAre8 app in America follows its release in the United Kingdom, Australia and New Zealand, where people and brands have been drawn to its ability to offer a social media alternative that is free from hate and enables collective change through its transformational advertising model that shares 60% of its advertising revenue with people, charity and climate change solutions. 

WeAre8 - Sue Fennessy

Sue Fennessy

Sue Fennessy, WeAre8 Founder and CEO, said of the US release: “Two billion of us are living in a world of social technology that connects us, but also isolates us, fuels the mental health crisis and climate crisis and undermines democracy at a time when people and society need to come together to support each other and our precious planet.

“Society and our planet need technology that serves us, and I am excited for the United States being ‘UNITED’ in a new social home that is built on community, purpose and love.”

Unique to WeAre8, people using the app can choose to watch opt-in brand videos and receive payments into their 8Wallet. People can choose to keep this money or pay it forward to aligned charity partners directly through the app.

Joining WeAre8 on its mission to unite people to make a positive impact are 16 US charity partners including Feeding America, charity: water, Save the Children, Food Rescue US, Keep a Child Alive, Save the Elephants, Project CAT, Song for Charlie, Educate Girls, Ocean Conservation Exploration and Education Foundation (OCEEF), Peace First, The Jed Foundation, Trans Lifeline, wayOUT, Daughters for Earth, and Water.org. 


Myles Markham, development manager, Trans Lifeline, said: “Many of us have experienced digital hate and vilification online, especially the Trans community. For many people, digital communities are a place to find comradery and connect with each other. It’s imperative that we create, and ensure, these environments are safe and respectful of all people, no matter who you are. With WeAre8’s no tolerance of hate and a business model that has impact and charity built in, we’re delighted to be partnering with them as they launch into the US market and look forward to growing a community for the love of people and the planet together.” 

Isaac Cudjoe, co-chief executive, Peace Firstadded, said: “When we empower young people with the skills, compassion and identity to be changemakers, we solve the world’s greatest problems. Peace First and WeAre8 are joined in our mission to elevate the voices and unleash the power of young people worldwide to create meaningful change. We’re excited to be continuing our partnership with them as they launch in the US.”

Also drawn to WeAre8 for its commitment to inclusive, free from hate content, the USA release will see publishers, LADbible Group, PinkNews, and The Independent contribute daily content to the platform. 

Jake Fitzgibbon, group business director at LADbible Group, said: “As the leading global social publisher, we understand the importance of using our platform as a force for good. By partnering with WeAre8, we can leverage our monthly reach of over 100 million to encourage young people to share a range of voices, opinions and experiences that will help to build a sustainable future.”

WeAre8’s launch into the US is supported by a multi-platform campaign with Warner Bros. Discovery that will see WeAre8 promoted across the media company’s vast portfolio of digital and television brands, aiding awareness among potential WeAre8 citizens and creators. 

The launch TV campaign was produced in partnership with filmmaker Sam Kolder, best known for inspiring a generation of content creators with his unique style of video editing, which has generated more than 61 million views on YouTube. 


Kolder said of the project: “When I was introduced to WeAre8, I was struck by their mission to bring positive vibes and social change to the world of digital. 

“Creatively we assembled a diverse cast of creators who not only symbolize a generation raised amidst the social media era, but they also represent a generation demanding change and reconnection to the real world. 

“WeAre8 provides a sanctuary where every individual is revered, where animosity is banished, and where the world itself benefits from the platform’s generosity—that’s the vibe we wanted to capture in WeAre8’s launch into the USA,” Kolder added.

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